Customer psychology provides a guide for public relations professionals to effectively and authentically reach audiences. Using psychology to implement public relations is extremely effective because it can help to understand human behavior and attitudes.public relations as an applied social psychology, concerned with the. management of relationships between groups, with the ways groups behave.
Certificate in Customer Psychology & Public Relation is a three month session .In this session you will learn how to communicate with customers and how to make healthy relation with public.
The course extensively covers the following:
Month 1: Introduction to Customer Psychology and Public Relations
1.Overview of customer psychology and public relations
• The history and development of customer psychology and public relations
• Key concepts and theories
2. Understanding Consumer Behavior
• The factors that influence consumer behavior
• Consumer decision-making models
• The impact of consumer behavior on marketing and public relations
3.Communication and Persuasion
4.Effective communication strategies for marketing and public relations
• Persuasion techniques and how to apply them
• How to craft effective messages for different audiences
5.Research Methods
• An overview of research methods for customer psychology and public relations • Surveys, focus groups, and observational studies
• How to design and conduct research studies
Month 2: Public Relations and Reputation Management
- Strategies for managing organizational reputation
• Crisis communication and how to prepare for it
• The role of public relations in shaping public opinion
- Customer Experience
• The customer journey and how to optimize it
• Creating positive customer experiences to build brand loyalty
• The role of customer experience in marketing and public relations
- Social Media Marketing
• Understanding social media platforms and how they work
• Creating effective social media campaigns
• Social media analytic and how to measure their effectiveness
- Branding and Image Management
• The importance of branding, brand image, and brand identity
• Strategies for creating and managing a strong brand image
• The role of branding in marketing and public relations
Month 3: Ethics, Diversity and Measurement
- Ethics in Public Relations and Customer Psychology
• Professional ethics
• Ethical considerations in marketing
• Ethical considerations in public relations
2. Cultural Diversity and Inclusion
• The impact of culture and diversity on customer behavior and public relations
• Strategies for working with diverse populations
• Promoting inclusion in marketing and public relations
3.Measurement and Evaluation
• Methods for measuring the effectiveness of marketing and public relations campaigns
• Analytic
• ROI and performance metrics
4.Professional Development
• Career opportunities in customer psychology and public relations
• Professional organizations
• Continuing education opportunities
By engaging in work to achieve these objectives, students attain and enhance competence in the learning outcomes associated with the Moura education. This will be done through our teaching process.
Once you purchase the full course, you will get lifetime access(24/7). You can watch it any time ,Even after you get certified, you can revisit the classes as needed.
